flash
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Corporate Scorecard
Challenge: Produce a series of flash ads promoting an annual product. Ad needed to be detailed for customers who are new to the product, but succinct for returning customers.
Solution: Hide the more extensive information in a rollover portion, and present the main points in a simple animation.
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D.C. Women
Challenge: Create interest in the online version of a printed advertising section. Solution: Stock art was used to give the feeling of the people represented in the section. Subtle motions and transitions brought the piece together. |
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Law Firm Inc.
Challenge: Drive traffic to a new, more timely section. Solution: Used visual of a clock displaying the current time to suggest timeliness. |
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Business Development Survey
Challenge: Convert chosen print concept into visually exciting web ads.
Solution: Building off crossword theme, recreated individual letter blocks to be used in animated fashion.
LTN Awards
Challenge: Use existing look for awards show advertising in online presence.
Solution: Built off the pixelated look of the awards show logo to create a simple opening animation. Also added light background texture of award names streaming across the artboard.